Wireless Tween Market Has Potential to Double by 2010
Yankee Group says that the tween market is the next new growth opportunity for wireless carriers. The tween market, defined as 8- to 12-year-olds, has 5.3 million wireless users, accounting for 2.6% of all wireless subscribers. Amongst tweens, 27% have cell phones--a penetration rate that is almost one-third that of the overall wireless industry average as of year-end 2005. In the recent DecisionNote, Yankee Group predicts that the tween market will continue to grow substantially during the next 5 years, but little will change in the composition of users within this age bracket.