Global Ronaldinho Sony Ericsson Campaign for 3G K800i Mobile Phone
Europe : Sony Ericsson, IRIS Nation and Netherlands-based mobile entertainment and solutions provider Mowave have teamed up to create comprehensive mobile sites available on operator portals in 16 countries around the world. The sites, which promote Sony Ericsson's new K800i handset, offer images, video and other content featuring Brazilian football superstar Ronaldinho.