Nokia’s gaming gamble
"No stranger to new markets, the world’s largest cell phone maker thinks it's got game. Nokia says it has seen the future of telecom and it has a high score. After declaring victory in cell phone consumer hardware, the Finland powerhouse decided this month to enter the $10.6 billion video game hardware market with the launch of a new gaming handset platform, the N-Gage.
With its current market dominance (the company accounts for about 40 to 50 percent of all mobile phone sales worldwide, according to Wall Street analysts), Nokia is looking for new market opportunities. Hence, the N-Gage phone/game hybrid handset. "
"No stranger to new markets, the world’s largest cell phone maker thinks it's got game. Nokia says it has seen the future of telecom and it has a high score. After declaring victory in cell phone consumer hardware, the Finland powerhouse decided this month to enter the $10.6 billion video game hardware market with the launch of a new gaming handset platform, the N-Gage.
With its current market dominance (the company accounts for about 40 to 50 percent of all mobile phone sales worldwide, according to Wall Street analysts), Nokia is looking for new market opportunities. Hence, the N-Gage phone/game hybrid handset. "
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