Games a key driver of cellphone usage - report
"U.S. teenagers have become among the most sought after customer segments by the wireless industry, due in part to their strong appetite for mobile data services. But the industry has yet to effectively capitalize on this demand, as marketing efforts to teens remain in their nascent stages. New research from Telephia, based on a survey of almost 1,500 mobile teens in the 35 largest U.S. markets, suggests that data services will be a critical driver of penetration and handset sales among teens, with mobile online gaming positioned to emerge as a breakthrough application."