Sorrent Signs Direct Distribution Deal with Korea's Largest Carrier
"Sorrent, Inc., a leading creator and global publisher of mobile entertainment, today announced it has signed the first foreign direct distribution deal with SK Telecom, Korea's leading provider of information and telecommunications services. SK Telecom, Korea's largest wireless carrier with more than 50 percent of the country's market share, will distribute Sorrent's portfolio of Java mobile entertainment products. Initially, SK Telecom will launch with four of Sorrent's most popular sports titles: Yao Ming Basketball '04 presented by FOX Sports, FOX Sports Track & Field '04, FOX Sports Batter Up! and FOX Sports Boxing. "