WALT DISNEY INTERNET GROUP EXPANDS WIRELESS BUSINESS INTO THIRD-PARTY LICENSING WITH LAUNCH OF STARWAVE MOBILE
"San Francisco ? CTIA Wireless I.T. & Entertainment Show -- October 25, 2004 -- The Walt Disney Internet Group (WDIG) today announced a strategic expansion of its wireless business with the launch of Starwave Mobile, a licensing and publishing business that will focus on content licenses from third-party companies and non-Disney brands from within The Walt Disney Company. Starwave Mobile will leverage WDIG?s established content and operations teams and global industry distribution relationships to a wide range of content beyond Disney-branded properties."