NBA Unveils Wireless Sports Package; "NBA Unwired''
"The NBA announced today the launch of 'NBA Unwired' the most comprehensive professional sports wireless package featuring official NBA content from a marketing relationship with Nokia and licensees THQ Wireless and JAMDAT Mobile. Basketball fans will be able to receive 'NBA Unwired' on their mobile phones throughout the 2004-05 NBA season which tipped off yesterday with NBA Premiere Week, November 2-8. "