Wrapping Mobile Content in Silk
"Mobile content is forecast to generate revenues of $78 billion worldwide by 2007. In spite of this huge opportunity content providers are finding it increasingly difficult to compete in a crowded market. Reliance on operators, sharing of revenues, one-off sales and rising promotional costs all combine to make it harder for content providers to turn a profit. Content providers? prayers may now be answered by Silk, an innovative application enabling a unique approach to the delivery of branded mobile content."