VIRTU MOBILE Teams up with Campbell's Soup at Hand to Reach Young Adults Through Mobile Games
"PHILADELPHIA--(BUSINESS WIRE)--Feb. 2, 2005--Young adults have a loyal attachment to mobile phones and a distinct passion for video games. Recognizing that, VIRTU MOBILE has used the Campbell's(R) Soup at Hand(R) 3D Snowboarding game as an innovative way for Campbell Soup Company to promote Campbell's Soup At Hand sippable soup to this elusive market segment. "