MEF launches global code of best practice for mobile subscription services
"CTIA, New Orleans - 15 March, 2005 - Mobile Entertainment Forum today announces that it has launched a code of best practice for mobile subscription services, aimed for use by operators and content providers on a global basis. MEF devised a code of practice for the UK, which went live in January 2005. The result of this initiative is that mobile operators have shut out several suppliers with unacceptable practices and consumer concern over subscription services has dramatically declined. The UK mobile premium services market was worth around $800m in 2004."