I-play Portal Launches on Telefonica's 'emocion'
"MADRID, Spain & LONDON- April 14, 2005 -- I-play, the mobile games company, today announced that its brand is launching on emocion, Telefonica movistar mobile content channel. This marks a significant change in its presence on Telefonica Moviles Spain, where it has until now appeared un-branded under its games section. Last week the company changed its identity from Digital Bridges to I-play and launched its mission to make mobile gaming the world's most popular form of electronic gaming. "