M:Metrics: Women underserved in mobile gaming
"SEATTLE, Wash-May 16, 2005�On the eve of the gaming confab E3, M:Metrics, the industry authority on the measurement of subscriber consumption of mobile content and applications, reports that although there is an equal gender split in mobile game play, with 32 percent of females and 34 percent of males reporting they play mobile games, males are twice as likely to download a mobile game."