Overseas mobile games enter Japan
"Now here's a twist: just when we've spilled a lot of ink lately telling you how Japanese mobile Internet players are succeeding overseas, in comes a press release from Dublin, Ireland-based Upstart Games Ltd. announcing that their Tokyo subsidiary, Upstart KK, has launched what they call the first multi-carrier service dedicated to providing Japanese mobilers with access to popular US and European games. With a catchy name and the allure of foreign brands, the 'Best of West' gaming contents channel may just grab a few thumbs, not to mention per-download revenues."