Cingular posts Q2 numbers: ARPU up, thanks to data
"Cingular Wireless has added 1.1 million new customers to bring its total to 51.6 million, and at the same time increased its average revenue per user (ARPU) by 1.7% compared to the first quarter of this year, to $50.43. "Cingular said its ARPU increase from the first quarter was largely due to a jump in its data sales. Cingular's data ARPU climbed more than 12 percent to $4.16 compared with $3.70 in the first quarter. The carrier said its text messaging, mobile instant messaging, mobile e-mail, downloadable ringtones, games, photo messaging and media bundles contributed to the spike.""