July Systems Launches UK’s First Mobile Games Subscription Service ‘PlayOn!’ on Mob.TV
"London, July 27 2005 - July Systems, an innovative technology solutions provider of smart mobile content retailing services, has launched the UK's first-ever mobile games subscription service 'PlayOn!' on the popular mobile portal Mob.TV. The PlayOn! service allows Vodafone, O2, Orange, T-Mobile, and Virgin Mobile users to subscribe for a low monthly price to get month-long, unlimited-play access to an entire catalog of mobile games. Users can also try all games in the catalog for free before deciding to subscribe to the service."