Watch the Olympics on a mobile phone
"The European Broadcasting Union (EBU) is planning to launch an Invitation to Tender (ITT) procedure for the acquisition of European mobile media rights for the Winter Olympic Games, Turin 2006, and Summer Olympic Games, Beijing 2008. The ITT procedure will provide interested parties the opportunity to bid for the rights to deliver moving images of the Olympic Games, via live and on-demand rights packages to mobile telephone devices. The rights packages will be available on a single country or a group of countries basis."