CBS Partners with GoldPocket Wireless on Mobile Campaign for “Big Brother 6”
"Los Angeles, CA - August 23, 2005 - GoldPocket Wireless, the leader in mobile technologies for entertainment and media companies, is powering a fully integrated mobile campaign for the latest installment of CBS's hit reality show, 'Big Brother.' Featuring both text messaging-based voting and downloadable wireless applications related to the show, the aptly named 'America's Choice' campaign allows wireless subscribers to participate in events that will, undoubtedly, alter the final outcome of the show...namely who walks home with the $500,000 prize."