Despatch 10: The Reliance Model Of Pricing Mobile Games
"Mobile Gaming Conference, New Delhi: Our coverage of the conference is meant to be comprehensive, so I intend to continuosly post stories on what speakers have spoken at the event. The comments made by Krishna Dhurba, Vice President at Reliance Infocomm, is particularly important. Because he has a different take on the pricing of games (or any other VAS product) as against other telecom operators, say, Tata Teleservices, who has been following a strategy of pricing games at Rs 25, Rs 30 and more. "