Detailed Report in Australian Mobile Phone Use
"The first inaugural mobile content research has been launched to provide insight into the profile, behaviour and preferences of the Australian mobile phone user. The Australian Mobile Phone Lifestyle Index, sponsored by m.Net Corporation, is the first Australia-wide study into the mobile phone users and will be published twice a year to highlight changing trends. The study was undertaken by the Mobile Content Industry Development Group (MCIDG), an industry group established by the Australian Interactive Media Industry Association (AIMIA), m.Net Corporation and Ideal Interfaces."