M:Metrics: 90 Percent of Mobile Gamers Hear About Games from Their Carrier; JAMDAT Receives the Heaviest on-Deck Promotion, with 14 Percent Share of Premium Placement on National Carriers
SEATTLE--(BUSINESS WIRE)--Nov. 28, 2005--As several mobile games publishers announce their intentions to launch direct-to-consumer sales of mobile games, M:Metrics, the mobile market authority, has found that the vast majority of mobile game consumers rely on their carriers to inform their mobile game purchases, a trend that has remained steady over the past six months.