Change of mode
FORTY-TWO million Japanese can’t be wrong, can they? This is the number of subscribers Japanese operator NTT DoCoMo has amassed since the inception of i-mode in 1999. Now this mobile internet revolution has spread across Europe and made its way to UK shores courtesy of O2. I-Mode is essentially the internet scaled down to fit snugly on your mobile handset. It offers a breadth of content and web partners WAP has never been able to amass while its ease of use and payment schemes are as transparent as a Big Brother contestant.