I-play launches "The Weakest Link" in the US
I-play, the mobile games company, announced the North American launch of the mobile game, “ The Weakest Link™ based on the hugely popular trivia quiz game television show. Since the BBC, owner of the show format, first broadcast it in 2000 the game has encountered an astonishing global success, with national versions of the game broadcast in over 40 countries. Phrases from the show have by now entered people's everyday vocabulary, especially the “You are The Weakest Link. Goodbye!” put-down when a contestant is evicted from the show.