Wireless gaming awaits market breakthrough
Mobile gaming for now remains the killer app that still hasn't knocked 'em dead, but market growth and maturity might be on the way if the wireless industry can overcome some key hurdles. The less-than-ubiquitous availability of game-capable handsets, a high-cost game title licensing structure and a previous lack of innovative marketing and pricing strategies may have thus far limited a mobile market segment that many observers long have viewed as a sure thing.