Strategy Analytics: Console Giants Target $5 Billion Mobile Games Market; Mobile Games To benefit From Cross Platform Marketing And Branding
BOSTON--(BUSINESS WIRE)--Jan. 17, 2006--Strategy Analytics, the global research and consulting company, today released, "Mobile Video Gaming: Shooting Towards Community & Multiplayer Access." The increasing ownership of multimedia handsets across all consumer segments, rising consumer awareness of mobile games and the direct participation of game console giants, such as Electronic Arts, all point towards a positive outlook for this sector.