2006 Will Be the Year of Mobile Advertising Experimentation
Europe : As advertisers and operators seek out the best business model, 2006 will be a year of experimentation for the emerging mobile advertising market. The next five years will see a shift by major brands from simple SMS mobile marketing to more sophisticated multimedia advertising. By 2007, brands will know what works, and mobile advertising will become mainstream by 2008. These are some of the key findings from visiongain's new report, entitled "Mobile advertising and marketing: Market analysis and forecasts 2006-2011".