Exit Games and IGA Worldwide Partner to Launch World's First Mobile in-game Advertising Solution
Hamburg / New York, March 21, 2006 - IGA Worldwide and Exit Games today announced a partnership to enable the world's first mobile in-game advertising solution. Neutron, Exit Games' leading multi-player solution for mobile phones, will be integrated with IGA Worldwide's ad-serving platform the Radial Network, to enable advertisers to reach consumers via mobile games.