The 3Cs of mobile games – “Casual”, “Consumers” and “Community”
(PRLEAP.COM) Casual games built on a positive consumer experience and community. These are the 3 cornerstones of mobile games growth according to findings of Wireless World Forum’s mobile games Executive Research Panel– a group of over 20 senior mobile games executives who have contributed to the “Developing and Marketing Casual Mobile Games” report published today.