M:Metrics: What Ails the Mobile Games Industry?
With E3 on the horizon, mobile gaming finds itself in the spotlight, with even Paris Hilton getting into the game. But despite Hilton’s proclamation that, “mobile gaming is hot right now,” the audience for downloaded mobile games is stagnating. M:Metrics, the mobile market authority, has found that pricing, choice and lack of interest were the top reasons cited by players of downloaded games in the U.S., U.K. and Germany as the reasons they did not buy another game in the month of March.