Bocconi University, Milan: Selling ice-cream in the fashion district
European youngsters can create an economic empire starting from an icecream stand in the very centre of Milan. Acquire entrepreneurial skills thanks to an educational game for mobile phones Selling ice-cream at the corner of the street was the path to entrepreneurship for thousands of Italians, whose siblings now manage high-end ice-cream outlets all over the world. It’s a simple way to understanding demand and supply, stockpiling, promotion and accountancy.