Moving beyond voice
The days of voice-only service for the mobile phone are over. Subscribers are snapping up whatever new content comes their way. While this has opened new revenue streams for operators, they are also hard pressed to create a new business model that takes full advantage of this ever-changing reality: the traditional model of a single service – voice calls – at a single price no longer works. What operators need is a rating and billing mechanism that determines, in real time, the value of each piece of content in the eyes of the subscriber.