Spot On: In-game advertising--poised to pop
However, Jupiter's research shows that in-game ads are much more effective in reaching teenagers than other kinds of online advertising. The teen market is notoriously difficult for marketers to capture, so as the infrastructure for in-game ads improves, it seems clear that advertisers will recognize the potential and get on board. Ask is particularly interested in the potential in the mobile-game space, where a number of companies are already working with different ways of using ads in mobile games to target the enormous audience of cell-phone users.