Column: Will Paris Hilton's mobile game start a celebrity bandwagon?
There was a time when being a celebrity was about having the fast cars, the yachts, the luxury handbags... Then it was all about having the right small-yappy-dog to put in said handbags. And now? It's about having your own mobile game. At least, that's the conclusion to be drawn from the recently-released Paris Hilton's Diamond Quest, made by French mobile game publisher Gameloft.