The Money Is Still in Messaging, Despite 3G
While 3G enables the introduction of richer applications over high-speed data network, simple messaging applications would continue to drive mobile data revenues in Asia Pacific says Janice Chong, industry manager at global growth consulting company, Frost & Sullivan. In cellular markets ex-Japan and South Korea, revenues from messaging alone contributed as much as 72 percent (or US$11.64 billion) to the total mobile data market in 2005.
While 3G enables the introduction of richer applications over high-speed data network, simple messaging applications would continue to drive mobile data revenues in Asia Pacific says Janice Chong, industry manager at global growth consulting company, Frost & Sullivan. In cellular markets ex-Japan and South Korea, revenues from messaging alone contributed as much as 72 percent (or US$11.64 billion) to the total mobile data market in 2005.
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