Going Mobile: 'MVNOs Feel the Heat, Stay in the Kitchen'
When it comes to consuming mobile phone services, we Americans like to keep things as simple as possible. Often enough, the choice comes down to a quick judgment call while standing on a street corner. Will it be the family plan proffered by Verizon’s bespectacled geek, or has Catherine Zeta-Jones has seduced the prospective customer into T-Mobile’s camp? Does Cingular’s orange mannikin trump Sprint Nextel’s yellow swoop?