FX Network Uses Cascada to Power Mobile Content Portal
TORONTO — September 6, 2006 — Cascada Mobile today announced that FX is using the Cascada TAG referral distribution solution and mobile content portal as the primary technology drivers behind its mobile marketing initiatives for its new television season. Branded as the FX Mobile Portal, this unique mobile application, developed by Cascada Mobile in partnership with Konami Digital Entertainment, is designed to boost awareness of FX’s series by providing viewers with access to the latest show information, cast details, summaries, images and downloadable, programming-related mobile content—all from the convenience of a mobile phone.