Mobile Q&A: Greystripe On Mobile Ads
Mobile in-game advertising is a touchy subject for many. Phones are intensely personal devices, and many fear that consumers will resent advertising intruding into that personal space. On the other hand, advertising-subsidized gaming is a real possibility in mobile markets. “Free mobile games” is an attractive proposition for gamers, just as it is a very disruptive one for established mobile publishers.