Mobile Q&A: Atom Entertainment SVP on Shockwave Minis
Shockwave.com's Shockwave Minis announcement was interesting for a handful of reasons. For one, it's the first example of Flash being given a big push as a North American mobile gaming platform. For another, the subscription-only, "buffet style" monetization of the service is unlike anything yet attempted in the Western mobile market. Lastly, Shockwave.com's parent being MTV Networks opens up significantly licensing and marketing opportunities simply not available to others in the mobile space.