Mobile Entertainment Not Particularly Popular Among American Consumers
Tis the season of consumer electronic spending in the United States. Americans are big spenders when it comes to entertainment content and services for consumer electronics, such as the Xbox, Apple's iPod, personal computers, and high definition TVs. But American consumers show less enthusiasm for purchasing entertainment services created for their wireless mobile devices. According to an IDC survey of more than 2,500 American wireless subscribers and customers, nearly three-quarters (72.5%) of respondents did not use any data services outside of messaging in the third quarter of 2006.