It's all in the deck placement
The positioning on carrier decks can make or break a mobile game title. So says a new report which said that publishers that grab the best shelf space on carrier decks to show off their merchandise are rewarded with a significant bump in downloads and revenues. The study by Telephia, a provider of syndicated consumer research to telecom and mobile media markets, was conducted during the last quarter of 2006 and analyzed the relationship between deck placement and sales for a broad sample of mobile game titles.