Don't Underestimate Full Potential of Mobile Marketing
Mobile marketing represents one of the most promising and challenging opportunities for both the advertising and mobile industries. With more than two billion mobile users in the world today, IDC believes that mobile prevails as the first medium through which advertisers can reach such a large audience on an individual basis in the developing world. According to IDC, the brand spend of the U.S. mobile marketing market in 2006 should more than double the spend in 2005.