Kalador's FreePlay in-game Advertising Technology for Mobile Phone Games Powers MobileRated
March 19, 2007, Brentwood Bay, Canada: FreePlay is a Kalador developed technology that enables non-disruptive in-game advertising within traditional mobile phone games. The process is seamless to the game developer and can incorporate a wide variety of advertising models and strategies, including pay-per-view, pay-per-click and other ad-tracking metrics, and supports both textual and graphical advertising formats.