Sorrent Releases Research on Wireless Gaming Population; Leading Mobile Entertainment Publisher Conducts Industry's First Independent Market Research
"ATLANTA--(BUSINESS WIRE)--March 22, 2004--At CTIA Mobile Entertainment Summit, Sorrent, a leading creator and publisher of mobile entertainment, shared the results of its recent quantitative research aimed at profiling the wireless gaming population in the United States. Thought to be the industry's first independent market research, Sorrent partnered with full service research firm, U30 Group, to study the demographics and psychographics of today's mobile gamer. "