InfoSpace introduces direct marketing in mobile games
"BELLEVUE, Wash.--July 8, 2005--InfoSpace, Inc. (Nasdaq:INSP), a leading provider of mobile content, applications and infrastructure, today introduced a mobile marketing channel for its slate of 'For Prizes' multiplayer tournament games. The channel allows marketers an innovative new way to reach mobile subscribers with highly targeted, relevant messages. Building on InfoSpace's leading mobile content position and its unique 'For Prizes' gaming format, InfoSpace is pioneering the future of marketing in the mobile space."