First Three Handsets from BenQ Mobile
BenQ Mobile has launched its first three handsets under the BenQ-Siemens brand name. Supporting the repositioning of the company, BenQ Mobile has adopted an aggressive branding strategy and is committed to building a powerful, global consumer brand. Clemens Joos, CEO BenQ Mobile said "We want to excite consumers that share our belief in creativity and ability of technology to enrich everyday communication. The new BenQ-Siemens brand embodies this attitude and during 2006 we will be challenging expectations - not only in the products we launch but also in the way we communicate. We have a hugely passionate and experienced team driving this new company and we will build on the existing equity in both brands across the world, to move forward with confidence."