AirPlay To Wed Live Television with Mobile Gaming to Create New 'AirPlay TV' Experience
MONTEREY, Calif., March 20 -- AirPlay announced today it will launch a new "AirPlay TV" experience this fall that has the power to transform millions of television viewers into active participants in live television programs. While they watch, viewers can use their cell phones as gaming devices to choose winners and losers in reality television programs, compete against contestants in game shows and even predict plays in football games and other sporting events.