Going Mobile: 'Question The Answers: The Dance of the Dueling Analysts'
If you’re one of the mobile games industry’s many curious onlookers, your head must be spinning these days. M:Metrics and Telephia, two respected mobile content analysis firms, recently issued high-profile reports on the overall health of the business, and the conclusions they draw from their respective sets of data are diametrically opposed. One set of number-crunchers seems to think that the proverbial glass has gone bone-dry, while the other guys make it sound like we’re looking at a vast underground aquifer that’s started to issue geysers of money (PDF link).