One out of Four European Mobile Users Replace Their Phone Every Year
US : Twenty-seven percent of European mobile users replace their cell phones every year, according to Telephia, the leading provider of performance measurement information to the mobile industry. This rate increases by more than twofold after 24 months, with roughly 60 percent of Europeans buying new phones by the two year mark. Telephia's Q1 2006 European Subscriber and Device Report (ESDR) shows that new phone purchases take place most often during the end of contracts, with heavy purchase rates occurring during the 12, 24 and 36 month periods.