Answer Your Phone, A Videogame Is Calling
Recently, I met with Glu Mobile's chief executive, Greg Ballard, at a wireless gaming event in New York City. Sitting in a cafeteria with a stunning view of the Statue of Liberty, Ballard explained his company's objective. While Glu Mobile sells ring tones, wallpaper and other applications, 95% of its business is generated from building games for mobile devices. Now, the company wants to quickly expand the number of games it provides.