Consumers Still in the Dark About Mobile Games
The mobile games developer, Glu Mobile has published the results of research conducted in conjunction with U30 Group. Glu's research indicates that a lack of collective knowledge about mobile games has caused consumers to fixate on the limitations of the mobile phone as a gaming device instead of on the convenience and affordability that mobile games offer. The research also found that consumers are unaware of the variety and quality of mobile games available today, do not know where to go to find information about the games, and therefore have low expectations for the mobile gaming experience.