North America and Europe Playing "Catch-up" in Mobile Gaming
Consumers in Asia-Pacific (APAC) countries lead European and North American consumers more than two to one in the adoption of both single-player and multiplayer mobile gaming, according to a report from Parks Associates. In the APAC countries surveyed, 28% of consumers play single-player mobile games on at least a weekly basis, versus 13% in Europe and 8% in North America. Further, 7% of Asia-Pacific consumers play multiplayer mobile games on a weekly basis, versus 2% in both Europe and North America.